Reachyourhappyplace
Beauty by Sweden
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Our story
Two brothers, one belief: that beauty should be inspired by nature and made within everyone’s reach. More than half a century later, that belief still shapes everything we do.
The beginning
Founded in Stockholm in 1967 by Jonas and Robert af Jochnick and their friend Bengt Hellsten, Oriflame set out to do beauty differently — selling directly, person to person, with products born from the purity of Swedish nature.
Today we’re a global beauty community spanning more than 60 markets, with our own research centres, responsibly-sourced ingredients and a direct-selling model that turns a passion for beauty into a real opportunity for millions.
1967
Founded in Sweden
60+
Markets worldwide
1000+
Products
3M+
Brand Partners
What we stand for
Swedish nature guides our formulas — gentle, effective and beautiful.
Our own R&D and skin research centre turn nature into proven results.
Millions of Brand Partners in 60+ markets, sharing beauty and opportunity.
We help people look, feel and earn — beauty as a force for good.
The Oriflame way
From the cloudberries of the Arctic to breakthroughs in our skin research centre, we blend the purity of nature with proven science — so every product is as effective as it is kind.
Explore productsJoin a global community and turn your love of beauty into something more.
Become a Brand Partner